Activated Marketing “Fabulous Furry Friends” Build-A-Bear Campaign

As the production lead, Heather helped to move the project along and circled back on getting tasks completed. She took the initiative to design the graphic elements such as branding, creating the logo variations, key art, billboards, AR/VR strategy, merchandise, social media strategy, and experiential activations.

Digital Media Campaign Strategy Mindful Matcha Marketing Campaign

In a Digital Media Campaign Strategy class Heather and her group members created the branding and marketing elements for a fictitious matcha company.

New Media Community Management Roasted ‘N Toasted Community Plan

Alongside her group members, Heather created a community management plan for a fictitious CBD-infused coffee beans company. She developed their social media image and maintained customer relations.

goop Holiday PR Campaign

In a PR Writing for Social Media course at FIDM, Heather created a campaign brief to promote goop in its holiday marketing initiatives. The presentation shares the concept, goals, target audience, strategy, tactics, calendar/timeline, evaluation/metrics, mock-up social media content, and email pitches.

Disney X Girls Crew PR Gifting Content Inspiration

At Girls Crew Heather sent selected influencers PR packages. She provided influencers with content inspiration and guidelines for creating posts to be shared on social media platforms to promote the new earrings collaboration with Disney Princesses.

Girls Crew Westfield Century City Store Activations

While interning at Girls Crew, Heather had the opportunity to assist in conceptualizing the company’s first brick-and-mortar store at Westfield Century City mall. She created experiential marketing activations to build customer loyalty and establish the brand’s presence in retail.

Startups and Entrepreneurship Career Connect Business Pitch

In a Startups and Entrepreneurship course at FIDM, Heather and her team members created a business plan for sponsored events for entry-level professionals to develop in-person connections with hiring managers in their industries.

Despicable Me 4 Marketing Campaign Pitch

At FIDM, in a New Media Narrative Writing class, Heather and her team members developed a marketing campaign for the release of Despicable Me 4.

Studs Integrated Marketing Communications Campaign

Alongside team members at FIDM, Heather created an Integrated Marketing Campaign pitch for Studs. Tasked with re-inventing the company’s brand image and message, the team designed the deck to target new customer segments the brand could establish relationships with.

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